- Date:
- Author: AI Impressions Hub (AIH)
- Subject: AI Corporate Video
Play podcast audio file here:
“The best stories are those that make you feel something. In business, video is your megaphone.”
In today’s digital-first world, a corporate video isn’t just a “nice-to-have” — it’s a brand-defining asset. Whether you’re launching a product, building trust, or telling your origin story, a well-crafted video can boost engagement, conversions, and loyalty. But how do you create one that stands out? Let’s break it down.
Click to watch the SME Corp Malaysia 2025 corporate video
1. Define Your Purpose & Audience
“Without a goal, even the best strategy is just noise.”
— Simon Sinek
Start by asking: What action do you want viewers to take? Is it brand awareness, sales, or recruitment? For example, when AIH partnered with SME Corp last year, we focused on showcasing their AI-driven logistics solutions to attract mid-sized enterprises. The result? A 25% increase in qualified leads within 3 months.
2. Storytelling Trumps Sales Pitches
“People don’t buy what you do; they buy why you do it.”
— Simon Sinek
Audiences connect with emotion, not jargon. Use a narrative arc: Challenge > Solution > Transformation. AIH’s AI-powered tools analyze your brand’s unique voice to craft scripts that resonate. For SME Corp, we highlighted a real customer’s journey from operational chaos to AI-powered efficiency — making the tech relatable.
3. Prioritize Quality (But Keep It Agile)
“Perfection is the enemy of progress.”
— Winston Churchill
Professional lighting, crisp audio, and dynamic editing matter. However, AIH leverages generative AI tools to streamline production. Our team used AI-driven storyboarding and real-time editing for SME Corp’s video, cutting costs by 30% without compromising Hollywood-grade visuals.
4. Keep It Short & Shareable
“Brevity is the soul of wit.”
— William Shakespeare
Attention spans are short. Aim for 60-90 seconds for social media. AIH’s video for SME Corp clocked in at 75 seconds, blending quick cuts, motion graphics, and a punchy voiceover. The result? Over 50K views on LinkedIn and a 12% click-through rate.
5. End With a Clear Call-to-Action
“Your audience will forget what you said, but not how you made them feel.”
— Maya Angelou
Close with a CTA that aligns with your goal. SME Corp’s video ended with a simple “Ready to transform your workflow? Let’s talk.” paired with a clickable demo link.
Why Choose AIH?
At AI Impressions Hub (AIH), we blend creativity with cutting-edge AI to produce videos that:
✅ Engage with hyper-personalized storytelling.
✅ Convert through data-driven scripts and visuals.
✅ Scale with generative AI tools for rapid iterations.
“We don’t just make videos — we craft impressions that last.”
